Irene Vaksberg came to America in 1979 from Russia. After years of working as a hairstylist in area salons, she opened up Vaksberg Salon in what used to be Penny’s, the first beauty school in Los Angeles which dated back to 1950. In keeping with the old Hollywood charm, Ms. Vaksberg kept the original seated hairdryers but added unique, handpicked furniture pieces functioning as workstations thereby welcoming both the young and hip and a decades-long clientele. Irene’s goal was to give women a place to unwind and feel good about themselves, as well as raise money for local charities and awareness within her community. Her neighborhood wholeheartedly embraced Irene’s new endeavors which included using the high walls of her salon as an art gallery; supporting local artists who otherwise would have no place to show their talent. Inspiring others to give to worthy causes has been another realized dream of Irene’s.

After years of successfully navigating the waters of business ownership, Irene sold the salon in 2007 and returned to LaPeer Beauty, one of the places she called home at the beginning of her time in the LA salon world. Everything has come full circle, and Irene feels so blessed to be back with her LaPeer family.

Although her location has changed, Irene continues her work with APLA, Kids with A Cause, Wings, Arthritis Foundation, People Helping Homeless, Kids and Pets, Adopt-A-Family, AIDS Walk, The View From Here, Muscular Dystrophy, The LA Gay and Lesbian Center, and more. Irene Vaksberg has always fought for the underdog, the needy and those who have yet to have their own dreams realized. She has a huge heart and the compassion of an angel. Irene Vaksberg is the American Dream.